Workflow
广交会观察:中国企业挖掘“情绪消费”需求拓市场
Sou Hu Cai Jing·2025-11-02 14:11

Group 1: Industry Trends - The 138th Canton Fair is showcasing a strong demand for health, emotional, and aesthetic products from Chinese enterprises, aiming to expand their global market presence [1][3] - The Chinese nutrition and health products industry is experiencing robust growth, with export value reaching $2.251 billion in the first half of 2025, marking a 9.9% year-on-year increase [1] - The concept of "emotional consumption" is emerging as a new highlight in the foreign trade market, with a focus on products that provide emotional value and resonance [7] Group 2: Company Innovations - Zhongke Health Industry Group is leveraging the Canton Fair to expand its market into Europe and the Middle East, enhancing its product innovation in plant extraction and compliance with international standards [3] - Guangdong Wolaite Technology Co., Ltd. is presenting a smart body fat scale that generates a comprehensive body composition analysis report, attracting significant interest from buyers [3] - Shandong Xinhua Silicon Gel Co., Ltd. has developed a cat litter product that monitors pet health by changing color based on urine pH levels, achieving high sales in North America and Europe [4] - Zhejiang Taipusen Industrial Group has introduced a new pet cage design that emphasizes portability and comfort for pets, utilizing durable materials [5]