南通崇川“花”式解锁秋日消费新场景

Core Viewpoint - The "Tangzha Flower Market" event in Tangzha Ancient Town aims to revitalize the local economy by transforming a historical industrial site into a vibrant consumer destination through floral-themed activities and diverse consumption experiences [2][4][6] Group 1: Event Overview - The flower market opened on November 2 and will run until the end of November, featuring floral installations and various consumer activities to enhance the autumn market in Nantong [2] - The opening ceremony included a creative "dry ice flower bloom" display symbolizing the integration of tradition and modernity, followed by performances such as a traditional dance and live music [2][4] Group 2: Market Features - The market is divided into three functional areas: "Flower Field Market," "Flower Gathering," and "Flower Dining," catering to diverse visitor needs [4] - The "Flower Field Market" offers a wide variety of potted and cut flowers, while "Flower Gathering" allows visitors to engage in hands-on activities like flower pressing [4] - The "Flower Dining" area features floral-themed beverages, desserts, and seasonal delicacies, enhancing the overall visitor experience [4] Group 3: Nighttime Activities - To promote nighttime consumption, the market introduced a "Day and Night Appreciation" series, offering free flower-themed bookmarks during the day and creating a unique nighttime atmosphere with light displays and poetry projections [6] - The transformation of Tangzha from an industrial hub to a new consumer landmark is highlighted as a significant cultural and economic shift, with the flower market serving as a catalyst for this change [6]