楼市“回血”不是梦

Core Insights - The Chinese real estate market is experiencing a revival driven by policy relaxations, with major cities like Beijing, Shenzhen, and Shanghai implementing measures to boost buyer confidence and market activity [5]. Policy Changes - Over 200 cities have introduced more than 510 real estate policies by the end of October, marking the most intensive market rescue season in history [5]. - Key measures include the removal of purchase restrictions in certain areas, adjustments to mortgage rates, and increased subsidies for families with three children [5]. Market Response - The transaction volume of second-hand homes in Beijing, Shanghai, and Shenzhen has surged by 30% year-on-year, indicating a significant recovery in market confidence [5]. - Developers are adopting innovative marketing strategies, such as offering parking spaces in live-streaming sessions and various discounts, making the market more accessible [5]. Future Outlook - The future of the real estate market is expected to shift from price competition to a focus on quality, emphasizing living experience and stability of expectations [5]. - The new guiding principles for the market are "stabilizing expectations, activating demand, and optimizing supply," reflecting the shift towards high-quality development [5].