Group 1 - The core viewpoint is that toys are evolving from being exclusive to children to becoming a medium for emotional consumption across multiple age groups, driven by the integration of digital economy and cultural consumption [2] - Trendy toys, represented by brands like Labubu, are gaining global popularity through marketing strategies such as blind box collections and IP collaborations, appealing to enthusiasts with unique designs and social attributes [2] - Sales data indicates that trendy blind boxes, plush toys, and cartoon peripherals are among the top five categories in toy product transaction volume [2] Group 2 - The development of AI technology is innovating product forms in the toy industry, transforming toys from static companions to interactive communication tools, with applications like Q&A, story playback, and reading books [2] - AI toys have recently seen transaction volume growth exceeding ten times, with products like children's drones and smart dolls being particularly favored by consumers [2] - The emergence of new products and business models in the toy industry necessitates a focus on personalized emotional needs in design, production, and marketing to avoid homogenization [3] Group 3 - The industry is encouraged to extend the IP value chain of trendy toys through integration with cultural and tourism sectors, creating diverse consumption scenarios such as theme parks, restaurants, and markets [3] - There is a need for robust intellectual property protection and innovation result transformation to support the sustainable development of the industry [3] - While embracing new technologies like AI, the industry must ensure safety regulations, particularly for products aimed at minors, and protect user privacy during data collection and processing [3]
玩具产业“玩”出新天地