中国品牌向新而行 阔步迈向高质量发展

Core Viewpoint - The 2025 China Brand Forum emphasizes the importance of brand development as a symbol of high-quality growth and national competitiveness, highlighting the significant progress made in the quality and recognition of Chinese brands on a global scale [8][9][14]. Group 1: Brand Development and Quality - The forum aims to create a platform for discussing the progress and strategies in brand development, focusing on the transition from "Made in China" to "Created in China" and from "Chinese speed" to "Chinese quality" [9][10]. - The number of Chinese brands has rapidly increased, with notable improvements in quality, recognition, and influence globally, marking a solid step towards building a strong brand nation [8][14]. - The manufacturing sector has maintained its position as the largest globally for 15 consecutive years, with a product quality compliance rate of 93.93% [11]. Group 2: Government and Institutional Support - Various government departments and institutions are actively promoting brand building as a strategic support for high-quality development, with initiatives aimed at enhancing the competitiveness of brands [12][13]. - The National Market Supervision Administration is implementing a quality-driven strategy to improve product quality and foster a favorable environment for brand development [12]. - The Ministry of Industry and Information Technology is helping enterprises enhance their competitiveness through quality standards and brand initiatives [11]. Group 3: Innovation and Sustainability - Innovation is identified as a crucial driver for brand development, with companies like China Changan Automobile Group focusing on technological advancements and sustainable practices [21][22]. - The emphasis on green development is evident, with companies integrating eco-friendly practices into their brand strategies, such as Southern Power Grid's commitment to clean energy [16]. - The importance of cultural elements in brand identity is highlighted, with companies leveraging traditional Chinese culture to enhance brand value [24]. Group 4: Internationalization and Market Expansion - Chinese brands are increasingly focusing on international markets, with significant contracts signed in countries involved in the Belt and Road Initiative, showcasing the global reach of Chinese enterprises [23]. - Companies like China Energy Construction Group and China Railway are establishing a strong international presence through major infrastructure projects [23]. - The internationalization of brands is seen as essential for building world-class enterprises, with plans for extensive market expansion in Southeast Asia and beyond [23]. Group 5: Future Outlook - The forum participants express optimism about the future of Chinese brands, emphasizing the need for sustained efforts in brand building to achieve greater global recognition [20][19]. - The collective belief is that the next five years present valuable opportunities for enhancing the quality and strength of Chinese brands, contributing to the modernization of China [20].