中国铜仁抹茶出海之路越走越宽

Core Viewpoint - The Guizhou province's Tongren city is rapidly developing its matcha industry, with significant exports to Japan and plans for further international market expansion [1][2][3] Group 1: Export and Production Growth - Guizhou's Guicha Group has successfully exported 16 tons of matcha to Japan this year, marking the first large-scale purchase from Japan [1] - The total matcha export volume from Tongren reached 230 tons in the first half of this year, a 42% increase year-on-year [1] - The city aims to export 180 tons of matcha in 2024 and has added 23,400 acres of matcha bases this year, producing 820 tons [1][2] Group 2: Strategic Development Goals - The Tongren city government has set a target to produce over 1,750 tons of matcha raw material by the end of this year and exceed 2,200 tons by 2026 [2] - Plans include cultivating a world-class matcha leading enterprise, developing 10 large-scale related enterprises, and establishing 100 matcha production lines [2] - The Guicha Group is forming the "Guicha Alliance" to create a stable supply chain through a collaborative model involving various stakeholders [2] Group 3: Market Position and Product Diversification - Tongren is not only focusing on raw material sales but is also entering the beverage and pastry markets, having developed 58 matcha products available in 43 countries [2] - The city plans to establish subsidiaries in the U.S., Southeast Asia, the Middle East, and Europe, hiring local marketing teams to enhance market presence [2] - China's matcha production is expected to exceed 5,000 tons this year, positioning it as a leading global producer [3]