“赣超”这样“长”出风格(我运动 我快乐·群众体育赛事观察)
Ren Min Ri Bao·2025-11-02 22:21

Core Insights - The Jiangxi Province Urban Football Super League ("Gan Super") concluded its inaugural season with Ganzhou team winning the championship, attracting over 1.2 million spectators across 66 matches since its launch on July 12, 2025 [1][3] Group 1: Event Overview - The final match of "Gan Super" took place on November 2, 2025, with Ganzhou defeating Yichun to become the first champion [1] - The league recorded an average attendance of over 18,000 per match, with a peak attendance of 50,168, setting a record for single-match attendance in Jiangxi sports events [1] Group 2: Unique Features and Cultural Integration - "Gan Super" features a grassroots approach with over 550 registered players, averaging 23 years old, all non-professional, representing various professions [3][4] - The league incorporates local cultural elements, such as Hakka culture and red culture, enhancing the spectator experience with performances during halftime [4] Group 3: Audience Engagement and Ticket Sales - Initial concerns about low attendance were alleviated as tickets for the first round sold out in 20 minutes, indicating strong local interest in football [6] - The league has actively sought audience feedback to improve the event experience, leading to rapid adjustments based on spectator suggestions [7] Group 4: Financial Sustainability and Economic Impact - Despite growing popularity, the league faces financial challenges, with operational costs exceeding revenues, necessitating a focus on sustainable development [8][9] - The league has initiated strategies to integrate tourism and local commerce, resulting in a 30% increase in nighttime consumption during events and significant boosts in local business revenues [9] Group 5: Future Development and Strategic Goals - Continuous improvement in event management and youth training mechanisms is essential for enhancing competitive levels and brand recognition of "Gan Super" [10] - The goal is to transition from government-led initiatives to a market-driven approach, fostering a self-sustaining model for the league [10]