团播“规规矩矩”才能“游刃有余”（“融”观中国）

Core Viewpoint - The article discusses the rapid growth and challenges of the group live streaming (团播) industry in China, highlighting both the opportunities for cultural engagement and the need for regulatory oversight to address emerging issues of vulgarity and exploitation [3][10]. Industry Overview - The Central Cyberspace Administration of China has launched a two-month campaign to regulate online live streaming, focusing on "entertainment group broadcasts" and cracking down on "vulgar inducements for tipping" [3]. - The group live streaming market is projected to expand significantly, with an estimated revenue exceeding 15 billion yuan in 2023 and an expected daily average of 8,000 live rooms by 2025 [3]. Audience Engagement - Group live streaming offers an immersive experience akin to mini-concerts, featuring multiple performers and interactive elements that enhance viewer participation [4][5]. - The format has gained popularity due to its professional production quality and diverse content, including various dance styles and themes [5]. Challenges and Issues - The rapid expansion of the group live streaming industry has led to the emergence of problematic behaviors, including vulgar content and exploitative practices by some Multi-Channel Networks (MCNs) [6]. - Reports indicate that some MCNs manipulate content to attract views and revenue, often at the expense of ethical standards [6]. Regulatory Measures - The recent notification from the Central Cyberspace Administration outlines specific behaviors to be targeted, including the use of lowbrow tactics to entice viewers to tip [10]. - Platforms like Douyin are enhancing their content management regulations to combat these issues, including penalties for violating accounts and stricter oversight of MCNs [10][11]. Professionalization and Opportunities - The collaboration between traditional cultural institutions and professional live streaming teams has shown promising results, with successful performances attracting large audiences and generating significant revenue [7][8]. - The industry is creating new job opportunities, with roles for performers, technical staff, and content creators becoming increasingly available as the sector matures [8]. Future Directions - The article emphasizes the need for a balanced approach to foster high-quality content while mitigating negative aspects associated with group live streaming [9]. - Initiatives are being launched to support the development of quality group broadcasts, aiming to cultivate over 100 exemplary projects by the end of 2025 [11][12].