单日消费近50万元！呈贡区第六届七步场豆腐文化旅游节文旅融合创佳绩

Core Insights - The event achieved a record direct sales revenue of nearly 500,000 yuan, which is over six times the usual weekend income, highlighting the significant impact of cultural tourism activities on consumption [1][8] - The festival showcased a blend of tofu culture, intangible heritage displays, culinary experiences, and creative interactions, revitalizing traditional tofu culture in the modern era [3][12] Group 1: Event Highlights - The "Dou Dou Adventure" intangible heritage market focused on the integration of "intangible heritage + life + creativity," featuring local intangible heritage projects and hands-on experiences for visitors [4][12] - A 200-meter-long street banquet featuring "tofu + fresh lamb soup" attracted thousands of diners, showcasing traditional flavors and local customs [6][12] - A variety of sub-activities, including cooking competitions and cultural discussions, enriched the festival experience and enhanced the festive atmosphere [11][12] Group 2: Economic Impact - The total revenue for the day reached nearly 500,000 yuan, attributed to the deep integration of culture, tourism, and food, creating a comprehensive experience [8][12] - The festival has become a highly recognizable cultural tourism IP, contributing to the local economy and promoting the integration of traditional tofu production with modern tourism [13][12] Group 3: Future Prospects - The ongoing development of cultural tourism in the Qibuchang community aims to attract more visitors and enhance the visibility of local traditions [12][13] - The strategy focuses on deepening the integration of cultural heritage and tourism, ensuring the longevity of traditional crafts through innovative expressions [13][12]