2024日本保健食品行业竞争力报告：市场格局与品牌深度解析

Core Insights - The Japanese health food market is experiencing a slight contraction, with the overall market size decreasing from 905 billion yen to 894.5 billion yen due to safety issues related to "red yeast rice" [1] - Despite this, the functional food market remains resilient, growing from 681.3 billion yen to 725.1 billion yen in 2024, indicating a shift in competitive dynamics within the industry [1] - Leading brands in the market include Meiji Pharmaceutical Co., Ltd., Yakult Honsha, Otsuka Pharmaceutical, Suntory, and Koishimaru Pharmaceutical, with Meiji Pharmaceutical achieving the highest score of 92.6 [1][3] Company Summaries - Meiji Pharmaceutical Co., Ltd. - Established in 1948, located in Toyama, Japan, and recognized as a major pharmaceutical company [2] - Key product: Reduced Coenzyme Q10 capsules, which contain 100 mg of reduced Coenzyme Q10 per capsule [6][10] - Achieved a comprehensive score of 92.6, with significant market share in cardiovascular health products, particularly among the elderly [3][10] - Yakult Honsha - Founded in 1935 and based in Tokyo, known for its probiotic products [3] - Comprehensive score of 89.3, with a market share exceeding 20% in the intestinal health category [12] - Annual sales reached 300 billion yen, maintaining a strong market position despite industry pressures [12] - Otsuka Pharmaceutical - Established in 1921, located in Tokyo, recognized for its health food products [3] - Comprehensive score of 87.8, with a focus on functional health foods [3] - Suntory - Founded in 1899, based in Osaka, known for its diverse health food offerings [3] - Comprehensive score of 85.2, with products like Iyemon tea and B-Ijin [3] - Koishimaru Pharmaceutical - Established in 1968, located in Toyama, recognized for its NMN anti-aging products [3] - Comprehensive score of 83.7, with a focus on health supplements [3] Market Trends - The functional food market is projected to grow, driven by an aging population and increasing health awareness, with a forecasted annual growth rate of 3-5% [13][16] - Key trends include high absorption technology, targeted products for specific demographics, and a shift towards pure ingredient formulations [13][16] - The Japanese government is encouraging the use of health foods among the elderly to alleviate the burden on the healthcare system [16] Regulatory Environment - The Japanese Ministry of Health, Labour and Welfare has been enhancing the regulatory framework for health foods, particularly after the "red yeast rice" safety incident [16] - The functional food system implemented in 2015 has lowered market entry barriers and stimulated innovation within the industry [16]