Core Insights - The new housing market in October 2025 experienced a slight month-on-month increase of 1%, but a significant year-on-year decline of 36% due to a halved supply [1][14] - The cumulative transaction volume for the first ten months of 2025 across 30 monitored cities reached 98.25 million square meters, reflecting a year-on-year decline of 7% [1][14] - The top 100 real estate companies reported a substantial year-on-year decrease in performance for October, with nearly half of the companies showing month-on-month growth [2][3] Group 1: Market Performance - In October 2025, the top 100 real estate companies achieved a sales turnover of 253 billion yuan, a month-on-month increase of 0.1% but a year-on-year decrease of 41.9% [2] - The cumulative sales turnover for these companies from January to October 2025 was 25,766.6 billion yuan, marking a year-on-year decrease of 16%, the largest drop since 2019 [2][3] Group 2: Company Performance - In October 2025, 48 out of the top 100 real estate companies reported month-on-month performance growth, with 20 companies experiencing growth rates exceeding 30% [3] - Despite some companies maintaining growth, overall sales remain under pressure due to ongoing inventory challenges and a slow recovery in buyer confidence [3] Group 3: Sales Thresholds - The sales thresholds for various tiers of the top 100 real estate companies have decreased compared to the same period last year, reaching the lowest levels since 2021 [8] - The threshold for the top 30 companies decreased by 5.4% to 19.39 billion yuan, while the top 100 companies saw a reduction of 23.4% to 4.36 billion yuan [8][11] Group 4: City-Level Insights - The new housing market in first-tier cities showed mixed results, with Beijing and Shanghai maintaining previous levels while Guangzhou led with a month-on-month increase of 6% [14][15] - In second and third-tier cities, transaction volumes showed slight month-on-month increases but significant year-on-year declines, with cities like Chengdu and Wuhan maintaining high transaction volumes [14][15] Group 5: Future Outlook - The new housing transaction volume is expected to continue fluctuating at low levels in November 2025, with the year-on-year decline likely to widen due to high base effects from the previous year [1][14]