京津冀联手出招，“双十一”避坑指南与平台“紧箍咒”同步上线

Core Viewpoint - The joint action by market supervision departments in Beijing, Tianjin, and Hebei aims to guide consumers for rational shopping during the upcoming "Double Eleven" shopping festival and to ensure compliance from platform operators [1] Consumer Guidance - A detailed "avoid pitfalls" guide has been issued for consumers, emphasizing the importance of choosing reputable e-commerce platforms and verifying the legitimacy of stores by checking for business licenses [2] - Consumers are warned against common marketing traps such as "fake discounts" and "non-refundable deposits," urging them to carefully read promotional rules before making purchases [2] - The guidance advises consumers to verify product authenticity to avoid counterfeit goods, suggesting comparisons of quality and price, and checking anti-counterfeit labels [2] - Consumers are instructed to inspect products upon delivery to ensure they are in good condition before signing for them, and to protect personal information on delivery slips to prevent data leaks [2] Platform Compliance Requirements - Platforms are required to establish a transparent information disclosure system, ensuring timely and accurate public access to transaction information [3] - Platforms must maintain a dynamic list of prohibited items, implementing multiple checks to prevent banned products from being listed or found [3] - Transaction data must be retained for at least three years after completion, ensuring traceability of all transactions and the identity of platform operators [3] - Platforms are prohibited from engaging in unfair competition practices, such as forcing merchants into exclusive agreements or providing biased support to self-operated businesses [3] Consumer Rights Protection - Consumers are advised to keep records of orders, payment confirmations, and promotional screenshots to protect their rights in case of disputes, with a recommendation to contact merchants or platforms for resolution before escalating to consumer complaint hotlines [3]