Core Viewpoint - The company is expanding its presence in the sports apparel sector, particularly through its children's clothing brand, Balabala, which offers a range of products suitable for outdoor and sports activities [1] Group 1: Product Offerings - The company’s Balabala brand includes core categories such as protective down jackets, elastic knitted pants, sun protection clothing, durable woven pants, functional T-shirts, jackets, outdoor shoes, sports shoes, and related accessories [1] - The company also represents AsicsKids and PUMAKIDS brands, focusing on functional sports apparel for children [1] Group 2: Brand Philosophy - AsicsKids adheres to the core philosophy of "professional sports, healthy growth," leveraging its expertise in the global running shoe sector to create functional sports shoes and clothing for various age groups [1] - PUMAKIDS embodies the brand's core value of "FOREVER.FASTER," integrating street culture with sports elements to produce stylish and functional children's sportswear [1]
森马服饰:旗下品牌布局儿童运动服饰及相关产品线