广发银行重庆分行：金融为民 矢志不渝显担当

Core Viewpoint - The article highlights the efforts of Guangfa Bank's Chongqing branch in enhancing financial services, particularly focusing on the elderly population and improving consumer financial education, thereby contributing to the high-quality development of the local economy [1][3][10]. Group 1: Financial Services for the Elderly - Guangfa Bank's Chongqing branch launched the "Respect for the Elderly Month" initiative on October 10, focusing on optimizing payment services and providing financial education to the elderly [3]. - The bank has upgraded its physical locations to be more accessible for seniors and introduced a "Silver Channel" customer service hotline, along with a simplified mobile banking app for older users [3][4]. - The bank has seen a 5.82% increase in personal pension account openings, totaling 74,600 accounts, and has launched over 220 personal pension products as of September 2025 [3]. Group 2: Consumer Financial Education and Protection - Guangfa Bank emphasizes the importance of consumer financial education, particularly for vulnerable groups such as the elderly and youth, to protect their financial interests [10][11]. - The bank has collaborated with local anti-fraud centers to combat financial scams, successfully blocking multiple fraudulent schemes targeting consumers [10]. - Various community outreach programs have been implemented to educate the public on financial safety, including workshops and distribution of informational materials [11]. Group 3: Payment Services Optimization - The bank has actively promoted its "零钱包" (small change wallet) service to enhance payment convenience for both merchants and residents [6]. - Guangfa Bank has established a one-stop service at the Jiangbei International Airport to assist foreign travelers with payment and travel needs, ensuring a seamless experience [7][8]. - The bank's initiatives aim to improve the overall payment service landscape in Chongqing, contributing to a more attractive international business environment [6].