Core Insights - The company, Xiaobuxiang Group, has launched a nationwide rollout of its innovative "Selective Single Order + Unlimited Enjoyment" dual ordering model across 130 stores, enhancing consumer dining experiences [1][2] - The new menu features an expanded selection of 121 items, maintaining the same price for unlimited dining, thus providing more choices for consumers [1][2] Expansion of Dual Ordering Model - The dual ordering model was initially introduced in September in 46 stores across major cities like Beijing and Shanghai, receiving positive consumer feedback [2] - The unlimited dining menu has been significantly enriched, with the 158 RMB tier increasing from 87 to 94 items, the 198 RMB tier from 99 to 107 items, and the 258 RMB tier from 117 to 121 items [2] Menu and Product Upgrades - The core competitive advantage of Xiaobuxiang lies in its "rich broth" offerings, which now include the newly developed "Premium Taiwanese Spicy Chicken Feet Hot Pot" [3] - The menu has been enhanced with high-quality meat options and local specialty vegetables, showcasing a blend of national integration and regional characteristics [3] Supply Chain Management - The company employs a centralized control and regional operation supply chain management system, ensuring fresh ingredients and flexible menu options [3][4] - The sourcing strategy includes direct procurement from the source, with strategic partnerships established in quality production areas to ensure stable quality and cost advantages [3][4] Quality Control and Innovation - Xiaobuxiang Group controls the quality and safety of its ingredients through its own organic farms and vegetable bases, supported by a mature supply chain developed over nearly 30 years [4] - The continuous innovation in the dual ordering model and product matrix aims to provide consumers with a more flexible and diverse dining experience, reinforcing the brand's leadership in the hot pot industry [4]
湊湊“甄选单点+欢乐畅吃”双点模式覆盖全国 菜单种类扩容至121项