2025年度合力国内营销大会盛大启幕

Core Viewpoint - The 2025 annual marketing conference of Anhui Heli Co., Ltd. emphasizes the company's successful transformation and growth in the industry, highlighting record-high performance indicators and a strategic shift towards electric and intelligent products [1] Group 1: Company Performance - Anhui Heli's domestic sales increased by 16% year-on-year as of Q3 this year, with a steady rise in market share, outperforming industry growth [1] - Domestic electric forklift sales reached 120,000 units, marking a 28% year-on-year increase, with electric products accounting for 65% of total sales [1] - Revenue from the aftermarket and intelligent logistics segments grew by 45% and 100% year-on-year, respectively [1] Group 2: Strategic Initiatives - The company aims to shift customer demand from "single procurement" to "full-cycle service" and transform its marketing model from "offline visits" to "digital integration" [1] - The focus is on enhancing industry competition from "single product competition" to "ecosystem competition" [1] - The strategy involves leveraging the "three new" initiatives to drive these changes [1] Group 3: Collaborative Efforts - The company emphasizes the importance of "three synergies": enhancing capabilities to respond to changing customer needs, transforming marketing models through digital empowerment, and expanding market reach through value co-creation [2] - Marketing personnel are encouraged to center their efforts around customer needs and collaborate to achieve shared success [2]