黄金增值税新规施行，有商家下架金条，在售普遍大涨价，“太刺激了”

Core Insights - The recent announcement from the Ministry of Finance and the State Taxation Administration regarding gold tax policies has led to a significant increase in the prices of investment gold bars and gold beans, with some prices exceeding 1200 yuan per gram [1][10]. Price Changes - Investment gold bars and gold beans have seen a price surge, with many products now priced above 1000 yuan per gram, and some brands reaching over 1200 yuan per gram [1][7]. - The price of gold bars has surpassed that of gold jewelry, with brands like Chow Tai Fook and Chow Sang Sang offering gold jewelry at 1198 yuan and 1193 yuan per gram, respectively [9]. Market Reactions - Consumers have expressed surprise and concern over the rapid price increases, with many noting that gold bars that were previously priced around 900 yuan per gram have now been removed from sale or significantly marked up [3][7]. - Some local banks have reported a shortage of gold bars, indicating a potential supply issue in the market [10]. Tax Policy Impact - The new tax policy, effective from November 1, 2025, primarily targets investment gold transactions and does not affect the tax treatment of gold jewelry, which remains unchanged for consumers [10]. - The retail prices of gold jewelry already include value-added tax (13%) and consumption tax (5%), meaning that the new tax policy will not directly impact consumers purchasing gold jewelry [10].