川派小吃产业发展报告发布，“下沉市场”将成未来重要增量

Core Insights - The "Sichuan Snack Industry Development Report (2025)" indicates that the market size for Sichuan snacks will exceed 200 billion yuan in 2024, with an annual growth rate surpassing 10%, significantly higher than the overall growth rate of the restaurant industry [1] - The report highlights that the lower-tier markets will become the most important source of incremental growth for Sichuan snacks over the next five years [2] Market Overview - The overall Chinese snack market is projected to reach approximately 650 billion yuan in 2024, with Sichuan snacks accounting for about 200 billion yuan, underscoring their core position within the market [1] - Sichuan snacks are highly concentrated in specific regions, with Chengdu contributing over 45% of the total snack store count in the province (exceeding 120,000 stores) and 60% of the sales revenue [1] Supply Chain and Talent Development - In terms of supply chain, the cold chain logistics cost for Sichuan snacks is expected to account for 25% of the final selling price in 2024, which is 8 percentage points higher than the national average [1] - Sichuan has established a comprehensive talent training system covering vocational, higher education, undergraduate, and graduate levels, with over 60 institutions offering relevant programs, producing nearly 20,000 specialized talents annually [1] Challenges and Opportunities - The report identifies challenges in the Sichuan snack industry, including imbalances in development, insufficient product diversification, and a lack of a healthy development system [2] - The consumption upgrade in lower-tier markets and the development of county economies present a significant new opportunity for Sichuan snacks, with order volume growth in county markets reaching 38%, making it one of the most promising categories [2] - Government initiatives such as the "County Commercial System Construction Action" and "15-Minute Convenient Living Circle" are expected to support the integration of Sichuan snacks into community settings, aligning with trends towards convenience and regional flavors [2]