Hisense V.T.(SH:600060) Zhong Guo Zhi Liang Xin Wen Wang·2025-11-03 07:55Core Insights - The introduction of Hisense's magnetic light curtain door panel marks a significant innovation in the home appliance industry, addressing the long-standing user pain point of aesthetic yet non-adhesive glass door panels [1][3] - This breakthrough technology redefines the design standards for high-end refrigerators by integrating aesthetics, functionality, and emotional connection [1][3] Product Innovation - Hisense's magnetic light curtain door panel was developed after six years of research, utilizing a unique magnetic composite technology that allows for strong magnetic adhesion without compromising the panel's aesthetics, flatness, or insulation performance [3][4] - The door panel supports various magnetic attachments, enabling users to display family photos, travel souvenirs, and reminders, thus transforming the refrigerator into a center for family memories and rituals [3][4] Aesthetic and Functional Attributes - The magnetic light curtain door panel features SMI magnetic composite technology, offering a visually appealing and tactilely warm experience with multiple texture options [3][4] - It possesses practical attributes such as antibacterial properties, high hardness, fingerprint resistance, and ease of cleaning, achieving a perfect balance between visual aesthetics and tactile smoothness [3][4] Market Recognition and Performance - Hisense's commitment to user-centered design and continuous technological innovation is exemplified by the magnetic light curtain door panel and its advancements in core preservation technologies [4] - The company's third-quarter report indicates strong performance in refrigerator sales, reflecting enhanced product strength, brand power, and global operational capabilities [4]