黄金税收新政发布 对普通消费者影响几何？

Core Viewpoint - The recent announcement by the Ministry of Finance and the State Taxation Administration regarding tax policies on gold is expected to have limited direct impact on gold jewelry consumption, despite a significant price increase in gold products immediately following the announcement [1][9]. Tax Policy Changes - The announcement states that from November 1, 2025, to December 31, 2027, transactions of standard gold through the Shanghai Gold Exchange and Shanghai Futures Exchange will be exempt from value-added tax (VAT) [1]. - For transactions that involve physical delivery, different VAT policies will apply based on the investment or non-investment nature of the gold [1]. Market Reaction - Following the announcement, the price of domestic gold jewelry surged, with some brands increasing prices by up to 63 yuan per gram overnight [9]. - For instance, the price of gold jewelry from Lao Miao increased to 1256 yuan per gram, while other brands like Chow Tai Fook and Zhou Shengsheng also saw significant price hikes [9]. Consumer Impact - Consumers typically pay a combined tax of 18% (13% VAT and 5% consumption tax) when purchasing gold jewelry, indicating that the retail prices already include these taxes [10]. - Experts believe that the new tax policy will not significantly alter consumer behavior or gold jewelry prices in the long term, as the changes primarily affect transactions through the exchanges [10].