财通证券:维持贝壳-W(02423)“买入”评级 新房业务市占率稳中有升
Zhi Tong Cai Jing·2025-11-03 08:17

Core Viewpoint - The report from Caitong Securities maintains a "Buy" rating for Beike-W (02423), projecting revenue growth from 103.3 billion yuan in 2025 to 130.6 billion yuan in 2027, driven by the company's leading position in the real estate brokerage market and expansion into diversified businesses like home decoration and furniture [1][2]. Group 1 - The company holds a solid leading position in the brokerage sector, with significant growth potential in the second-hand housing market [2]. - The company's second-hand housing transaction volume is expected to grow by 13.7% year-on-year to 1.1638 trillion yuan in the first half of 2025, contributing to a 4.0% increase in second-hand housing revenue to 13.6 billion yuan [2]. - The market share of the company's new housing business has been steadily increasing, reaching 12.6% as of June 30, 2025, with a prepaid commission model reducing accounts receivable risk [2]. Group 2 - The company is expanding its three wings of business, creating new growth opportunities, particularly in the home decoration sector, which is characterized by a vast market potential [2]. - The home decoration industry in China has historically lacked large-scale enterprises due to its non-standardized, low-frequency, and bulk nature, but the company aims to leverage its brokerage business's customer acquisition advantages and strong brand effect to address trust issues in the traditional home decoration market [2].