WLY(SZ:000858) Xin Hua Cai Jing·2025-11-03 08:15Core Insights - The article highlights the accelerated internationalization of Chinese companies, particularly focusing on Wuliangye's efforts to promote Chinese liquor globally through initiatives like the "He Mei Global Tour" and participation in the APEC Business Leaders Summit [1][2][10] Group 1: International Expansion - Wuliangye is leading the charge in the internationalization of Chinese liquor, with the "He Mei Global Tour" launching its South Korea leg on October 27 [1][6] - The company has expanded its overseas business to multiple countries and regions, establishing a scalable international market presence [10] - Wuliangye's approach to internationalization goes beyond mere product sales, focusing on building a systemic ecological presence in foreign markets [10] Group 2: Sustainable Development - Wuliangye has been recognized for its sustainable development practices, being the only liquor company included in APEC's 2022 "Sustainable Industry Development Action" report [5] - The company has received multiple awards for its sustainability efforts, including the EFQM Global Award and the United Nations Sustainable Development Goals Performance Award [5] - Wuliangye emphasizes ecological priorities in its development strategy, integrating green concepts throughout its product lifecycle [4] Group 3: Cultural Engagement - The "He Mei Global Tour" aims to bridge cultural gaps and deepen emotional connections with consumers from diverse backgrounds [8] - Wuliangye's marketing strategies include immersive experiences that engage multiple senses, appealing to younger consumers in South Korea [8][6] - The company showcases its unique cultural heritage and sustainable practices through various promotional activities, enhancing its brand image globally [4][11] Group 4: Brand Value and Recognition - Wuliangye ranks 15th in the "Top 500 Most Valuable Chinese Brands" and has been recognized as a top-performing brand for eight consecutive years [11] - The brand's value reached $27.778 billion, reflecting a 7.27% increase year-on-year, with a strong AAA+ rating in brand strength [11] - The company aims to use its products to foster cooperation and convey the essence of China's sustainable development [11]