小熊电器：公司将坚定品牌出海路线，积极开拓新兴市场

Core Insights - The company aims to enhance its marketing capabilities and strengthen refined operational abilities while focusing on brand expansion into emerging markets and increasing overseas product development [1] - The company emphasizes user-centric approaches to create value and improve customer experience through product and service excellence [1] - The company plans to optimize its product structure and streamline SKU numbers to focus on high-end flagship products, enhancing brand image and profitability [1] Marketing Strategy - The company will build a comprehensive marketing capability and reinforce its operational management to improve cost management and execution efficiency [1] - It will establish a digital, refined operational system for offline channels to ensure visibility and control [1] - The company intends to identify new growth opportunities in exports and expand its product categories while enhancing its overseas presence [1] Product Development - The company will drive product innovation and new product development through market demand and technological advancements [1] - It aims to create a systematic brand management framework to ensure consistency across all user touchpoints [1] - The focus will be on delivering brand value through products and integrating resources for effective marketing organization [1] Organizational Development - The company plans to upgrade its organizational structure, performance management, and incentive mechanisms to foster a more dynamic and competitive organization [1] - It will implement three core management processes: strategic management, integrated product development, and product marketing integration [1] - The goal is to activate individual potential and enhance organizational vitality to maintain a leading position in a rapidly changing market [1] Digital Transformation - The company will continue its digital transformation to empower business operations and build a process-oriented organization [1] - It aims to leverage AI technologies to enhance operational efficiency and organizational capabilities [1] - The focus will be on expanding AI applications across various operational scenarios to create a high-quality and efficient operational model [1]