WLY(SZ:000858) Xin Lang Cai Jing·2025-11-03 09:11Core Insights - The article highlights the accelerated internationalization of Chinese companies, particularly focusing on Wuliangye's efforts to expand its global presence through the "Going Global" strategy and participation in international events like the APEC Business Leaders Summit [1][3]. Group 1: International Expansion - Wuliangye is leading the charge in the internationalization of Chinese liquor, with the "He Mei Global Tour" launching in South Korea on October 27 [1][5]. - The company is actively participating in the 2025 APEC Business Leaders Summit, showcasing its commitment to sustainable development and global market integration [1][3]. Group 2: Sustainable Development - Wuliangye emphasizes ecological priorities in its development strategy, integrating green concepts throughout its product lifecycle and aiming for "zero carbon" operations [3][5]. - The company has received global recognition for its sustainable practices, being the only liquor company included in the APEC 2022 "Sustainable Development Action" report [3]. Group 3: Cultural and Market Engagement - The "He Mei Global Tour" features immersive experiences that blend sensory elements to engage younger consumers, promoting a modern image of Chinese liquor [5]. - Wuliangye's marketing strategies include collaborations with Michelin and innovative product launches, aiming to break into new consumer segments and enhance brand visibility [5]. Group 4: Brand Value and Heritage - Wuliangye's unique assets, such as its ancient brewing techniques and cultural heritage, contribute to its strong brand value, ranking 15th in the latest China 500 Most Valuable Brands list [5]. - The company aims to foster cultural resonance and dialogue with global audiences through its "He Mei" cultural philosophy, which emphasizes harmony and coexistence [5].