贵州珍酒召开旺季动员大会

Core Insights - The meeting held by Guizhou Zhenjiu focused on summarizing market construction experiences and planning key tasks for the next phase, with over 2000 participants attending both online and offline [1] Group 1: Market Strategy - The company emphasizes quality as a prerequisite for market construction, aiming to strengthen the access mechanism and develop high-quality customers [3] - Service is highlighted as a cornerstone, with a commitment to fulfilling service responsibilities to assist customers in achieving long-term development [3] - The company aims to unify thoughts and efforts to create a super IP, thereby expanding brand influence [3] Group 2: Industry Challenges and Opportunities - The white liquor industry is currently facing multiple pressures, including slowing macroeconomic growth, weak consumer demand, and intensified industry adjustments [4] - Despite these challenges, the company has successfully launched an innovative marketing model, the "Ten Thousand Merchants Alliance," signing over 3500 customers since May [4] - The introduction of the super product "Da Zhen·Zhenjiu" has led to its coverage across 30 provinces and 250 cities, becoming the top-selling new product in the mid-to-high-end liquor segment nationwide [4] Group 3: Employee Engagement and Future Plans - The meeting recognized 165 outstanding employees for their significant contributions to market construction, with representatives sharing their experiences [6] - Employees expressed their commitment to using advanced examples as benchmarks to enhance their sense of responsibility and urgency in market development [6] - The company plans to focus on consumer needs and leverage the Ten Thousand Merchants Alliance to drive deeper transformation actions, transitioning from a phase of scale expansion to one of value cultivation [7]