JINJIANG HOTELS(SH:600754) Zhong Guo Fa Zhan Wang·2025-11-03 09:36Group 1 - The event "All Sports in Flower City, Jinjiang Accompanies You" was launched on November 2 in Guangzhou, aimed at welcoming the 15th National Games and the Special Olympics [1] - Jinjiang Hotels (China) collaborates with well-known brands like "Guangzhou Gifts" and Pepsi to create new urban experiences through multi-industry consumption scenarios [1][2] - The offline activities include a themed "Sports Energy Station" flash event featuring interactive installations such as "Energy Charging Station" and "Fun Rowing Challenge" to engage citizens with the National Games [1][3] Group 2 - The flash activities will also link with the 2025 Guangzhou International Light Festival and the 2025 Guangzhou Garden Expo, transforming the space into a "charging station" for urban energy and showcasing the dual charm of "sports + culture" [2] - An online interactive experience called "All Sports in Flower City, Jinjiang Accompanies You" was developed, featuring a parkour game that integrates elements of the National Games, allowing players to collect energy and win rewards [2] - Jinjiang Hotels (China) aims to extend the concept of hotels beyond mere accommodation to become cultural carriers and stations of the spirit of the National Games, connecting event sites, landmarks, and cultural spaces [3]