Core Insights - The new bottled product "Salty Cheese Tibetan Milk Tea" launched by the company has quickly become the best-selling tea drink in Sam's Club's beverage category [1] - The company is reintroducing its "Snowy Yak Milk Tea" and "Yak Milk Butter Tea" series in stores, combining freshly made and bottled products [1] - This new product is the eighth customized bottled product launched by the company in collaboration with Sam's Club [1] Product Development - The company aims to provide consumers with a unique experience of Tibetan tea culture through its first bottled Salty Cheese Tibetan Milk Tea [1] - The company has implemented strict quality control and innovative research and development for the raw materials and production processes of this product [1] - Innovations in the brewing process of the Tibetan tea base have been made based on previous experiences with in-store products [1] Market Strategy - Since launching bottled products in 2020, the company has focused on consumer insights from in-store drinks to develop differentiated bottled products [1] - The company previously launched a bottled Super Plant Tea product, "Kale Cucumber," in June, inspired by its in-store Super Plant Tea series [1] - Last year's launch of the concentrated matcha bottled product also became a bestseller [1]
与山姆持续合作,喜茶已打造8款山姆定制产品
Xin Jing Bao·2025-11-03 09:57