“安全是无价的”：理想主动召回背后的价值观抉择

Core Viewpoint - Li Auto has proactively recalled certain models of the Li MEGA 2024 following a fire incident in Shanghai, emphasizing the importance of safety over financial considerations [1][4][14] Group 1: Incident Overview - A fire incident involving the Li MEGA 2024 occurred in Shanghai on October 23, with no casualties reported [2] - The company promptly contacted vehicle owners and cooperated with relevant authorities for investigation [2] - An internal investigation revealed that a specific batch of vehicles had insufficient corrosion resistance in the coolant, potentially leading to safety hazards [3][7] Group 2: Recall Decision - On October 25, Li Auto's quality and product line leaders discussed the safety risks and unanimously decided to initiate a recall [4] - The recall was officially announced on October 31, with Li Auto stating that even a minimal risk to safety warranted immediate action [1][6] - The recall involves 11,411 vehicles, with plans for free replacement of coolant, battery, and motor controller [8] Group 3: Safety Measures and Improvements - Li Auto's cloud-based AI quality warning system detected battery insulation faults over four hours before the fire, demonstrating the company's proactive safety measures [7] - The company plans to enhance training for frontline staff and improve emergency response strategies based on the incident [9] - Li Auto has committed to stricter testing and verification standards for chemical materials to prevent similar issues in the future [9] Group 4: Corporate Philosophy - Li Auto emphasizes that safety is a core value, stating that any costs related to safety do not require approval [4][10] - The company has a history of prioritizing safety, having implemented over 100 vehicle crash tests, which is more than double the industry average [11] - The MEGA model was designed with safety as a fundamental principle, achieving high safety ratings in various tests [12] Group 5: Communication and Public Response - Li Auto issued a public apology and addressed key concerns from customers regarding the recall and safety measures [13][14] - The company aims to build trust by demonstrating a commitment to user safety over short-term financial interests [14]