“体育+”模式出圈！十五运如何把赛事做成区域经济“大生意”？

Core Insights - The 15th National Games (referred to as "15th Games") is not only a sports event but also a significant window for the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The event serves as a "super connector" for regional development, driving economic growth and industrial upgrades through brand value enhancement, sports consumption upgrades, and deep integration of industrial chains [1][2] - The event is expected to catalyze a transformation in urban construction, investment attraction, and talent gathering in the Greater Bay Area, creating new opportunities for the sports and related industries [1] Economic Impact - Large-scale sports events significantly boost consumption in host cities, leading to increased sales in tickets, sports goods, and souvenirs, as well as growth in tourism, accommodation, dining, and transportation sectors [2] - Previous events have shown strong financial results, such as the 2025 National Swimming Championships generating over 8 million yuan in ticket sales and the Asian Table Tennis Cup attracting 130,000 spectators with a total ticket revenue of 72 million yuan [2] - The 15th Games is expected to enhance regional sports consumption, with initiatives like "discounts for ticket holders" in Shenzhen promoting deep integration of sports, culture, and tourism [2] Integration of Sports and Culture - The "sports + culture and tourism" model is key to expanding consumption, with cities launching themed travel routes during the Games [3] - Guangzhou has developed 50 unique travel routes that connect various attractions, stimulating the local cultural tourism industry [3] Technological Advancements - The application of smart technologies is a highlight of the event, with 78.6% of the 18 identified scenarios integrating artificial intelligence [5] - Innovations such as quadruped robots, AR navigation, and AI interaction systems are being utilized, accelerating the commercialization of these technologies [5] - The event aims to convert the influx of visitors into an economic increment of 5 billion yuan, promoting the integration of sports, culture, tourism, and technology [5] Infrastructure Development - The focus of the Games' preparation is on upgrading existing venues rather than constructing new ones, ensuring long-term utility for public fitness and sports industry development [6][7] - Facilities like the Guangzhou Yuexiu Mountain Stadium have been enhanced with smart fitness systems, while Shenzhen has built 46,000 sports facilities, promoting shared access [6][7] Long-term Vision - The sponsorship scale for the Games has reached a record high, with nearly 1.65 billion yuan in total sponsorship from various sectors [9] - The "city partner" initiative in Guangzhou aims to create a new model for resource cooperation and investment attraction, involving major companies like JD Group and XPeng Motors [9] - National policies support talent integration in the Greater Bay Area, facilitating cooperation among athletes, coaches, and technical personnel [10][11]