Core Insights - The launch of the new BMW M3 Touring marks the introduction of the first high-performance touring car in China, showcasing BMW's commitment to pure driving pleasure [1][11] - The new BMW M3 Touring is priced at 943,900 yuan and was unveiled at the 2025 M Festival, attended by thousands of M fans [2] - BMW M's product lineup in China has expanded to 25 models, reflecting a strong market presence and consumer interest [5] Product Highlights - The new BMW M3 Touring combines practicality with high performance, featuring the M xDrive intelligent all-wheel drive system and an active M differential for improved traction [11] - The BMW M2 CS, also launched, has achieved a remarkable lap time of 7 minutes and 25.534 seconds at the Nürburgring, earning the title of the fastest compact car [8] - The M2 CS has undergone extensive testing, including over 8,000 kilometers on the Nürburgring, ensuring exceptional performance in both everyday and track conditions [8] Market Performance - BMW M has experienced a nearly 30% year-on-year sales increase in the high-performance vehicle segment in China during the first nine months of 2025, leading the market [5] - The brand's strong product offensive and comprehensive model range have contributed to its growing popularity among Chinese consumers [5] Future Outlook - BMW M aims to maintain its competitive edge in internal combustion engine technology while enhancing its capabilities in electric and plug-in hybrid vehicles [14] - By 2027, it is projected that half of BMW M's models will be electric, with a steady increase in the share of electric and plug-in hybrid vehicles in total sales expected through 2030 [14]
全新BMW M3旅行版上市开拓新细分市场，M加速迈入“新世代”