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朱华荣,卸任董事长!
Sou Hu Cai Jing·2025-11-03 10:48

Core Points - Changan Ford has undergone significant management changes, with Zhu Huarong stepping down as chairman and Zhao Fei taking over [1][3] - Zhu Huarong's departure aligns with compliance requirements following the establishment of the new China Changan Group, which is now directly managed by the State-owned Assets Supervision and Administration Commission [3][5] - Zhao Fei, a long-time employee of Changan, has held various positions within the company, including executive vice president of Changan Ford and president of China Changan Automobile Group [5][7] Company Performance - Changan Ford's sales from January to September 2023 reached 77,000 units, reflecting a year-on-year decline of approximately 7.56% [9] - The decline in sales is attributed to several factors, primarily poor product quality, with significant issues reported in key models such as the old Ford Focus and Ford Escape [9][11] - The market share of joint venture brands in China has decreased from 61.6% in 2020 to 31.5% in 2025, while domestic brands are rapidly advancing in electric vehicle development, leaving Ford with minimal presence in the new energy sector [9][11] Strategic Direction - Zhu Huarong emphasized the need to focus on group-level strategy following the establishment of the new group, indicating a shift in priorities for Changan Ford [5] - The slow progress in electric vehicle product development is seen as a critical issue for Changan Ford, with its future viability hinging on addressing this challenge [11]