业务难做，一半是办公室人员造成的

Core Viewpoint - The increasing burden of performance assessments and complex regulations on sales personnel is leading to dissatisfaction and inefficiency within the company, ultimately harming market competitiveness and employee morale [1][5][25] Group 1: Performance Assessment and Management - The company has intensified the assessment of frontline sales personnel, making it more challenging to achieve performance targets and receive compensation [1][4] - Various departments have implemented numerous regulations and assessment criteria, which have become increasingly complex and burdensome for sales staff [4][11] - The overuse of assessments has led to a decline in service quality and communication with clients, as sales personnel focus on meeting quantitative targets rather than building relationships [12][24] Group 2: Operational Challenges - Sales personnel face an overwhelming amount of paperwork and reporting requirements, which detracts from their ability to engage effectively with the market [6][10] - The complexity of forms and reports has increased, making it time-consuming and frustrating for employees to complete their tasks [7][8] - Many employees resort to fabricating data to meet unrealistic expectations set by management, further undermining the integrity of the reporting process [16][17] Group 3: Disconnect Between Departments - Office personnel often lack practical experience in sales, leading to the creation of unrealistic plans that do not align with market realities [18][19] - There is a tendency for office staff to blame sales personnel for failures without providing adequate support or understanding of the challenges faced in the field [24][25] - The focus on creating complex processes and assessments detracts from the primary goal of supporting sales growth and achieving market objectives [25]