Freshpet CEO to Adopt Rule 10b5-1 Trading Plan

Core Viewpoint - Freshpet's CEO, Billy Cyr, along with family members and trusts, plans to adopt trading plans to exercise options set to expire in 2026, while maintaining a significant ownership stake in the company [1][2][3] Company Actions - The trading plans will involve exercising options granted in 2016, which expire on September 6, 2026, and selling shares to cover exercise costs, taxes, and estate planning needs [1] - The stock trading plan will comply with Rule 10b5-1 of the Securities Exchange Act of 1934, with sales not occurring until after the fourth quarter financial results are reported in February 2026 [1] Ownership Details - Cyr and his family currently hold 1,322,737 shares, approximately 2.71% of Freshpet's outstanding shares, and plan to retain at least 350,000 shares post-exercise [2] - Cyr has not sold any shares during his nine-year tenure as CEO and has invested over $4 million in Freshpet shares at current prices [3] Company Mission and Products - Freshpet aims to enhance pet nutrition with fresh food made from locally sourced ingredients, prepared in small batches to preserve quality [4] - The company's products are available in various retail formats across the U.S., Canada, and Europe, emphasizing integrity and social responsibility in their operations [5]