KERRY PPT(HK:00683) Mei Ri Jing Ji Xin Wen·2025-11-03 11:25Core Viewpoint - The phenomenon of global capital inflow into Shanghai's luxury real estate market is exemplified by the recent purchase of a luxury apartment by the chairman of Kerry Properties, highlighting the attractiveness of high-end properties in the region [1][5]. Company Summary - Kerry Properties (00683.HK) announced that its chairman, Guo Konghua, purchased a 449 square meter luxury apartment in Huangpu District for approximately 117 million yuan, with an expected profit of about 23 million yuan after costs [1][2]. - The company has invested a total of 22.1 billion yuan in land acquisition in Huangpu District, with a total development area of 655,000 square meters [2][3]. Project Summary - The Jinling Huating project, developed by Kerry Properties, is a significant residential project in Shanghai's Huangpu District, currently in the pre-sale stage [3][4]. - The project has seen remarkable sales performance, with the first phase selling out 158 units within three hours, generating a total sales amount of 9.234 billion yuan [4][5]. - The second phase offered 120 larger units, achieving an average price of 205,000 yuan per square meter, with a record-breaking unit price of 326,800 yuan per square meter for a top-floor duplex [4][5]. Market Analysis - The luxury real estate market in Shanghai is experiencing a surge due to a combination of limited supply in prime locations and strong demand from high-net-worth individuals [10][11]. - The ongoing urban renewal efforts in Shanghai have increased the availability of premium land, contributing to a more vibrant luxury market [10][11]. - In September, 14 new luxury projects were launched in Shanghai, with a total of 1,619 units available, reflecting a 72% overall absorption rate [11].