Bei Jing Shang Bao·2025-11-03 11:37Core Insights - Ctrip has upgraded its "Global Taste Coordinates," covering 68 countries, 512 cities, and over 18,000 restaurants, enhancing its offerings in the food and dining sector [1] - Inbound travel orders on Ctrip surged by 100% year-on-year in the first half of the year, with inbound visitor numbers increasing by 64% and spending rising by 59% as of October [3] - The motivations for inbound tourists have shifted, with food experiences now surpassing sightseeing and accommodation as the primary reason for travel planning [3] Company Developments - Ctrip's new high-end restaurant ranking system categorizes restaurants into three tiers: Black Diamond, Diamond, and Platinum, redefining their significance beyond just price and appearance [3] - The ranking process for high-end restaurants now includes insights from Black Diamond users, providing a more authentic market perspective and consumer insights [3] Market Trends - The landscape of inbound tourism has expanded, with new source countries for visitors including Kazakhstan, Kuwait, and Qatar, indicating a diversification beyond traditional markets like Japan and Southeast Asia [3] - Major cities in China such as Shanghai, Beijing, Hangzhou, Guangzhou, Hong Kong, Chengdu, and Macau are identified as the most active regions for high-end dining consumption [4]