什么是控价？品牌为什么要做控价？控价怎么做？

Group 1 - The core concept of price control is the management of product pricing across all sales channels to prevent malicious low pricing and maintain brand value [3] - Price control is essential for long-term brand development, protecting brand image, ensuring dealer interests, and maintaining competitive advantage [3][4] - A complete price control system should include clear pricing rules, dynamic price monitoring, legal rights protection, and leveraging third-party price control companies [4] Group 2 - Price control involves setting a "red line" for pricing to avoid both excessively high and low prices that could harm consumer perception and brand integrity [3] - The implementation of price control requires a structured approach, including rewards for compliance and penalties for violations [4] - Price control is a long-term operational challenge that brands must address to build a sustainable pricing strategy and protect stakeholder interests [4]