宝宝巴士“低俗广告”牵出背后利益链条！超七成收入来自App广告

Core Viewpoint - The recent controversy surrounding "BabyBus" highlights the complexities of the advertising ecosystem in children's educational apps, where inappropriate ads have raised concerns about content safety and regulatory gaps [2][10]. Revenue Structure - In 2020, BabyBus generated 1.3 billion yuan from audio and video licensing, accounting for 20.04% of its revenue, while app promotion income reached 4.98 billion yuan, making up 76.76% [1][7]. - The top five advertising clients for BabyBus include major companies like Baidu, Google, Tencent, and ByteDance, with their contributions to total revenue remaining consistently high from 2018 to 2020 [7]. Advertising Issues - BabyBus acknowledged the presence of inappropriate ads in its app, attributing it to potential oversights in their review process and has since taken steps to remove such ads and improve their advertising oversight [3][5]. - The reliance on third-party advertising platforms has led to a lack of control over ad content, resulting in the potential for low-quality or inappropriate ads to appear [9][11]. Regulatory and Responsibility Concerns - The incident has raised questions about the responsibilities of app platforms in ensuring ad content is appropriate, with calls for clearer accountability in the advertising review process [10]. - Experts suggest that the current regulatory framework needs to be strengthened to ensure that all parties involved in the advertising chain are held accountable for the content displayed [10][11].