Core Viewpoint - Freshpet's CEO, Billy Cyr, along with family members and trusts, plans to adopt trading plans to exercise options set to expire in 2026, while maintaining a significant ownership stake in the company [1][2][3]. Group 1: Trading Plans and Share Ownership - Billy Cyr and his family currently hold 1,322,737 shares, approximately 2.71% of Freshpet's outstanding shares [2]. - After executing the trading plan, Cyr and his family intend to retain at least 350,000 shares of Freshpet stock [2]. - The trading plan will comply with SEC rules and will not allow for share sales until after the fourth quarter financial results are reported in February 2026 [1]. Group 2: CEO's Perspective - Cyr has not sold any shares during his nine-year tenure as CEO and has acquired shares worth over $4 million at current prices [3]. - The decision to exercise options is driven by their impending expiration, not a lack of confidence in the company's future [3]. - Cyr emphasizes his belief in Freshpet as a strong investment that will enhance long-term shareholder value [3]. Group 3: Company Overview - Freshpet focuses on providing fresh, nutritious pet food made from locally sourced ingredients, prepared in small batches [4]. - The company's products are available through various retail channels across the U.S., Canada, and Europe, as well as online [5]. - Freshpet emphasizes integrity, transparency, and social responsibility in its operations [5].
Freshpet CEO to Adopt Rule 10b5-1 Trading Plan - Freshpet (NASDAQ:FRPT)