崇礼开板、冬奥倒计时，9800亿冰雪大生意“鸣枪”

Core Insights - The total scale of China's ice and snow economy is projected to reach 980 billion yuan in 2024, reflecting an 8% year-on-year growth, indicating a robust development trajectory towards the 1.5 trillion yuan target by 2030 [2][15]. Group 1: Ice and Snow Economy Development - The ice and snow economy is becoming a key driver of regional vitality, transforming tourism in areas like Chongli from traditional sightseeing to high-end ice and snow resorts, creating numerous job opportunities in skiing instruction, venue operations, and hospitality [9]. - The upcoming winter season will feature a series of high-profile events, including international and national competitions, enhancing the appeal of ice and snow tourism [7][9]. Group 2: Infrastructure and Event Planning - Chongli has established nine international-standard ski resorts, with a total of 219 ski trails spanning 178 kilometers, making it the largest high-end ski cluster in China [5]. - The Yun Ding Ski Park, a venue repurposed for the Beijing 2022 Winter Olympics, will host several top-tier competitions, including the FIS World Cup events, attracting elite athletes [5][7]. Group 3: Regional Initiatives and Competitions - Northeast China is also ramping up its ice and snow tourism, with Liaoning Province planning to host 125 ice and snow events this winter, expected to engage nearly 500,000 participants [10]. - The Long White Mountain region in Jilin is set to open its ski season, with multiple ski resorts joining the winter tourism festivities, further promoting regional tourism [12][13]. Group 4: Athlete Preparation for Winter Olympics - Chinese athletes are intensively training for the upcoming Milan-Cortina Winter Olympics, with a focus on achieving the best overseas performance, aiming to surpass the previous medal tally from the Vancouver Olympics [16][21]. - The Chinese Olympic Committee has partnered with brands like Li Ning to unveil the official gear for the 2026 Winter Olympics, showcasing a blend of advanced sports technology and traditional aesthetics [18][20].