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前券商“大佬”进军知识付费,10天吸金超760万
2 1 Shi Ji Jing Ji Bao Dao·2025-11-03 13:28

Core Insights - The article discusses the rise of knowledge monetization among financial analysts, particularly focusing on economist Hong Hao's successful launch of a paid knowledge platform that generated over 7.64 million yuan in just 10 days [1][4]. Group 1: Hong Hao's Knowledge Monetization - Hong Hao's personal knowledge platform attracted over 8,500 members within 10 days, with an estimated gross income exceeding 7.64 million yuan based on a subscription price of 899 yuan per year [1]. - The platform offers value-added services through paid research reports, focusing on real-time market observations and investment-related information [1][4]. - Hong Hao previously explored paid content through his WeChat public account, generating over 1.6 million yuan from paid articles and collections [4]. Group 2: Industry Trends - Many financial analysts are transitioning to become "financial influencers," leveraging platforms like knowledge circles to monetize their expertise [6]. - Notable figures in this trend include Liu Yuhui and Liu Xiang, who have also successfully launched their own paid knowledge platforms, attracting thousands of subscribers and generating significant income [6]. - The shift towards knowledge monetization is partly driven by pressures on traditional brokerage revenue streams, prompting analysts to seek alternative income sources [9]. Group 3: User Perspective and Risks - Users may find value in the insights provided by these financial influencers, but the effectiveness of the content can vary based on individual preferences and needs [10]. - The rise of knowledge monetization also raises concerns about compliance risks and copyright issues, as seen in a recent infringement case involving Liu Xiang [14].