Core Insights - The 2025 National Camping Conference was successfully launched in Nanjing, showcasing a blend of nature and leisure activities, with participation from nearly a thousand camping enthusiasts [1][3][6] - Yanghe's seventh generation of Hai Zhi Lan played a significant role in enhancing the event experience, providing a unique atmosphere that combined the essence of nature with the enjoyment of their product [1][11] Group 1: Event Overview - The event was co-hosted by various governmental and sports organizations, emphasizing the promotion of outdoor activities and quality lifestyle [1] - The atmosphere at the event was lively, featuring performances, food, and creative markets, creating a joyful environment for attendees [3] Group 2: Participant Experience - 300 professional camping enthusiasts set up tents in a natural setting, creating a picturesque scene that highlighted a harmonious relationship with nature [6] - Attendees engaged in various outdoor activities, including real-life CS, frisbee, and obstacle courses, catering to both adults and children [3][6] Group 3: Brand Engagement - Yanghe's strategic partnership with the camping conference represents an innovative approach to scene marketing, aiming to connect with target consumers through outdoor leisure experiences [11] - The brand's product, a 240mL bottle of the seventh generation of Hai Zhi Lan, was provided to each tent, enhancing the immersive experience of the event [6][11]
邂逅江心洲,第七代海之蓝与您共赴全国露营大会秋日之约