Core Insights - Renowned economist Hong Hao launched a paid knowledge platform on October 25, attracting over 8,500 members within 10 days, generating an estimated revenue exceeding 7.64 million yuan [1] - The platform offers real-time market observations and investment-related information, distinguishing itself from traditional research reports [7] Group 1: Hong Hao's Knowledge Platform - Hong Hao's knowledge platform charges an annual subscription fee of 899 yuan, leading to significant revenue generation that surpasses many chief analysts' annual salaries [1] - The platform is designed for quick sharing of market insights and investment opportunities, differing from the more detailed reports shared on his other platforms [7] Group 2: Previous Experience and Transition - Hong Hao has a diverse career background, having held positions at Morgan Stanley, Citigroup, and other financial institutions before becoming a partner and CIO at Lianhua Asset Management [8] - His previous ventures into paid content include articles on his WeChat public account, which have also generated substantial income [7] Group 3: Industry Trends - The trend of financial analysts transitioning to knowledge monetization through platforms like knowledge spheres is growing, with several analysts successfully attracting large subscriber bases [10][11] - The shift is partly driven by pressures on traditional brokerage revenue streams, prompting analysts to seek alternative income sources through direct engagement with audiences [12] Group 4: Challenges and Risks - The knowledge monetization model is currently reliant on personal branding, making it challenging for less-known analysts to succeed [13] - Legal risks and compliance issues are emerging as more analysts enter the knowledge payment market, highlighting the need for clearer regulations regarding content ownership and copyright [18]
10天狂揽超760万,前券商大佬转战知识付费
2 1 Shi Ji Jing Ji Bao Dao·2025-11-03 14:40