北京湘菜馆数量近5000家 北京湘菜名企消费促进周启动

Group 1 - The theme of the event "New Quality Hunan Cuisine Transmits Chinese Flavor" highlights the growth and promotion of Hunan cuisine, with the industry chain's annual output value exceeding 600 billion yuan, ranking high among national cuisines [1] - There are over 120,000 Hunan cuisine restaurants nationwide, with nearly 5,000 located in Beijing, contributing to an annual total output value exceeding 40 billion yuan [1] Group 2 - The "New Quality Hunan Cuisine: Taste Transmits China" promotion week was officially launched to stimulate consumption and allow more Beijing consumers to experience authentic Hunan cuisine [3] - The "2025 China Catering Industry Consumption Index Report Analysis" indicates that since 2025, the average customer spending index has been under pressure due to market dynamics, but there has been a notable recovery in orders and foot traffic since May, especially in lower-tier cities and certain provincial capitals [3] - The report emphasizes two core opportunities for 2025: family consumption and the lower-tier market, driven by rising GDP and urbanization, suggesting that Hunan cuisine practitioners should innovate their product offerings to meet family needs and explore the potential of lower-tier markets [3]