Why Jeep and Ram parent Stellantis is investing $13 billion in the U.S.

Core Insights - Stellantis is investing $13 billion to revitalize its presence in the U.S. market after experiencing a $2.7 billion net loss in the first half of 2025 [1][4] - The company faced challenges due to high prices and outdated products, which negatively impacted its market performance despite initial success post-merger [2][3] - Stellantis has seen a decline in U.S. market share, losing approximately 5% over five years, prompting the need for a strategic investment to regain competitiveness [4] Financial Performance - Stellantis reported growing profits from $15.4 billion in 2021 to $20 billion in 2023, driven by pandemic-era price increases and inventory shortages [3] - The company anticipates trade barriers will cost it $1.7 billion in 2025, influencing its decision to invest in U.S. manufacturing [5] Strategic Initiatives - A portion of the $13 billion investment is allocated to upgrading U.S. factories for both new and existing models, aiming to reduce reliance on imported vehicles and associated tariffs [5] - The investment plan is part of a broader strategy to recapture market share and improve product offerings in response to shifting consumer preferences [4]