京津冀发布“双11”消费提示：防促销陷阱、不得排他推荐

Core Viewpoint - The regulatory authorities in Beijing, Tianjin, and Hebei have issued consumer guidance and compliance instructions for e-commerce platforms ahead of the "Double 11" shopping festival, emphasizing the importance of rational consumption and awareness of potential shopping traps [1] Consumer Guidance - Consumers are advised to conduct thorough research, compare prices, and choose reputable e-commerce platforms with good reviews [2] - It is crucial for consumers to understand promotional rules and be cautious of hidden traps in sales activities, such as false discounts and non-refundable deposits [2] - Consumers should verify product quality upon delivery and can refuse to accept goods that do not match the order specifications [3] Platform Compliance - E-commerce platforms are prohibited from forcing sellers to sell below cost or participate in subsidy activities that disrupt market order [3] - Platforms must retain seller identity information for at least three years after they exit the platform and maintain transaction records for a minimum of three years post-transaction [4] - Platforms are required to ensure accurate and timely disclosure of transaction information and comply with regulatory oversight [4]