Proya(SH:603605) Xin Lang Cai Jing·2025-11-03 16:49Core Viewpoint - Proya is seeking to address its current challenges by initiating a Hong Kong listing to enhance its international strategy and financing capabilities, aiming to break through its slow growth and potential decline [1][3]. Financial Performance - In the first three quarters of 2025, Proya reported a revenue of 7.098 billion yuan, a year-on-year increase of 1.89%, and a net profit of 1.026 billion yuan, up 2.65% [3]. - However, there was a decline in revenue and net profit in the third quarter of 2025, with revenue and net profit decreasing by 11.63% and 23.64% respectively [4]. - The main brand Proya experienced a slight revenue decline of 0.08% in the first half of 2025, contrasting with a growth rate of 37.67% in the same period of 2024 [5]. Market Position - Proya leads the domestic cosmetics market with a revenue of 8.9 billion yuan in 2023, but faces increasing competition from emerging brands like Maogeping and Shangmei [8]. - Despite having the highest revenue, Proya's market capitalization is lower than that of competitors like Maogeping and Shangmei, indicating investor concerns about its future performance [6]. Strategic Initiatives - The company aims to use the funds raised from the Hong Kong listing to enhance its R&D, brand building, and overseas market expansion [9]. - Proya's R&D expenditure has been relatively low, with a rate around 2%, compared to competitors like Huaxi Biological and Beitaini, which have significantly higher R&D investment rates [9][10]. Future Outlook - Proya recognizes the importance of R&D for innovation and competitiveness, planning to strengthen its R&D capabilities through new centers in Shanghai and Hangzhou [11]. - The company is committed to a consumer-centric and technology-driven approach as it aims to solidify its position in the competitive landscape of the beauty industry [11].