“粤享暖冬 乐游广东”消费季推出四大活动五大品牌六大优惠

Core Viewpoint - The Guangdong provincial government has launched the "Enjoy Warm Winter, Travel Guangdong" consumption season, which will run from November 2025 to March 2026, featuring various activities aimed at boosting tourism and consumption in the region [1][3][4]. Group 1: Activities - The consumption season will include four major activities centered around the 15th National Games, the APEC summit in Shenzhen, and significant holidays like the winter vacation and Spring Festival [7][8]. - The activities will create a matrix of promotional events, including themed tourism routes and immersive experiences that combine sports and leisure [8]. Group 2: Brands - Five major consumer brands will be promoted, focusing on shopping, food, tourism, leisure, and fitness, to enhance the overall experience for visitors [11][12]. - The "Shopping in Guangdong" brand will feature a shopping map and 45 traditional "Yue Handicrafts" [11]. - The "Food in Guangdong" brand will introduce 30 specialty food gathering areas and tasting routes [11][12]. Group 3: Policies - Six major policies will be implemented to provide discounts and incentives for consumers, including free admission to attractions for participants of the National Games [13][16]. - A total of 35 billion yuan will be allocated to support these initiatives, with funding linked to local government performance in promoting consumption [18][19].