从“可看”到“好看” AIGC短剧要努力（坚持“两创”·关注新时代文艺）

Core Insights - The rise of AIGC (Artificial Intelligence Generated Content) is transforming the film and television industry, particularly in the short drama sector, necessitating creators to adapt to a symbiotic relationship with technology and uncover the unique value of professional creators [1][5] Industry Developments - AI is rapidly evolving from a "product label" to a "foundation" within the film and television industry, significantly enhancing production efficiency and reducing costs [2] - The introduction of AI technologies allows for the production of 1-2 short dramas per person per day, achieving over a tenfold increase in efficiency and reducing costs to less than one-tenth of traditional filming [2] - The National Radio and Television Administration has encouraged the integration of micro-short drama creation with AI and other technologies, promoting a healthy development of the industry [3] Creator Challenges - Creators must move beyond a fast-consumer mindset and effectively integrate resources to adapt to AIGC production capabilities [3] - There is a need to explore paths to enhance artistic quality and cultural value while avoiding over-reliance on technology [4] - The challenge lies in maintaining the freshness and vibrancy of storytelling amidst the risk of content becoming formulaic and data-driven [4] Technological Impact - Historical technological advancements in film have consistently aimed to enhance artistic quality, and the current AIGC wave is no different, requiring creators to embrace new creative logics while preserving traditional artistic sensibilities [5] - The successful integration of diverse aesthetic styles with AIGC can serve as an effective means of thematic expression, while also providing opportunities for cultural innovation and exchange [5]