WLY(SZ:000858) Si Chuan Ri Bao·2025-11-03 21:58Core Insights - Wuliangye participated in the 2025 APEC Business Leaders Summit as a platinum sponsor and designated white wine partner, promoting the internationalization of Chinese liquor through cultural dialogue [8][12][15] - The company achieved the highest EFQM Global Award (7 Diamonds) certification and a special award for sustainable development at the EFQM Sustainable Performance Conference in Spain [8][9] - Wuliangye's "He Mei Global Tour" successfully showcased Chinese liquor from Spain to South Korea, emphasizing cultural exchange and the brand's quality [9][15] Group 1: APEC Participation - Wuliangye engaged in multiple core activities at the APEC Business Leaders Summit, using wine to convey Eastern philosophy of harmony and coexistence [8][12] - The company has participated in APEC for the seventh time, demonstrating its commitment to internationalization and its role as a pioneer in promoting Chinese liquor [12][15] - The design of Wuliangye's exhibition booth at APEC symbolized harmony and inclusiveness, showcasing its achievements and commitment to sustainable practices [12] Group 2: Cultural Events and Marketing Strategies - The "Five Senses Tipsy Bureau" pop-up party in Seoul provided an immersive experience, integrating sensory elements to attract younger consumers [10][11] - Wuliangye's new product, 29° Wuliangye, was well-received, achieving over 100 million yuan in sales within 60 days of its domestic launch [10] - The company is exploring innovative marketing strategies that blend traditional liquor culture with modern social interactions to resonate with younger audiences [11][13] Group 3: International Market Expansion - Wuliangye is expanding its international presence by establishing restaurants in Tokyo, Singapore, and Hong Kong, integrating Chinese liquor with local dining cultures [14] - The company is moving from mere product export to deeper cultural integration and value resonance in global markets [14][15] - Recent data indicates a significant increase in Chinese liquor exports, highlighting the growing global market potential for the industry [14]