从“可看”到“好看”，AIGC短剧要努力（坚持“两创”·关注新时代文艺）

Core Insights - The rise of AIGC (Artificial Intelligence Generated Content) is driving a new wave of technological innovation in the film and television industry, particularly in the short drama sector, requiring creators to adapt and embrace a symbiotic relationship with technology [2][6] - AI is transforming from a "product label" to a "foundation" in the film industry, significantly enhancing production efficiency and reducing costs, with reports indicating a tenfold increase in productivity and costs dropping to one-tenth of traditional filming [3][4] - Industry stakeholders are encouraged to move away from a fast-consumer mindset and effectively integrate resources to establish production relationships that align with AIGC capabilities, supported by various incentive policies from institutions and platforms [4][5] Industry Developments - The domestic AI video models, represented by platforms like Jimeng and Kuaishou, have accelerated iterations since early 2024, leading to a surge in diverse works, including the first AIGC sci-fi short drama series in China, "Sanxingdui: Future Revelation," and the world's first AI unit animation story collection, "New World Loading" [2] - Major platforms like Mango TV and Yuedong Group are launching initiatives to empower creators through AI tools and resources, while Kunlun Wanwei has introduced an AI short drama creation platform, SkyReels, to expand overseas [4] Creator Challenges - Creators face the challenge of moving beyond technical reliance and exploring ways to enhance artistic quality and cultural value, as the efficiency gains from AI do not necessarily equate to improved visual quality [5][6] - The risk of homogenization in content creation arises as AI tools may lead to a formulaic approach, diluting the freshness and vibrancy derived from real-life experiences [5] Technological Impact - Historical technological advancements in film have consistently aimed to enhance artistic quality, and the current AIGC wave is no different, necessitating creators to embrace new creative logics while maintaining their unique artistic values [6]